FillMy3PL Privacy Notice
Effective Date: September 9, 2025
Dog & Goose LLC, a California limited liability company, doing business as FillMy3PL (“FillMy3PL,” “we,” “us,” or “our”) provides sales-intelligence software and services that help third-party logistics companies (3PLs) identify and prioritize prospects, and prepare research briefs and daily reports (collectively, the “Service”). We also operate websites under the fillmy3pl.com domain and other websites we control (collectively, the “Website”).
This Privacy Notice explains what personal information (“PI”) we collect, how we use it, how we share it, and the choices you have. This Notice applies to PI we collect from: (i) visitors to our Website, (ii) people who interact with our marketing, (iii) job applicants, and (iv) “Authorized Users” who access the Service on behalf of a business customer (“Customer”). This Notice does not cover the privacy practices of companies we do not own or control.
“Personal Information” or “PI” means information that identifies or could reasonably be linked to a particular person.
We’ve organized this Notice into four sections:
PI we collect and why we collect it
How we share PI and why we share it
How we use online tracking technologies (including cookies)
General (security, transfers, children’s data, rights, retention, changes, contact)
1) PI we collect and why we collect it
A. PI you provide voluntarily (Website, events, sales inquiries, job applications)
What we collect. We may ask for your name, business email address, phone number, company and job title, and mailing address when you: visit our Website and request a demo, download resources, interact with our marketing, or apply for a job.
Why we collect it.
To send you marketing communications (offers, resources, newsletters, updates)
To personalize marketing based on your Website interactions
To respond to demo requests, sales inquiries, and support questions
To communicate regarding job opportunities
B. PI you provide as an Authorized User (Service access)
What we collect. To create an account and authenticate you, we collect your login identifier (name/username) and business email. Depending on the integrations a Customer selects, we may process CRM identifiers, company domains, and settings necessary to deliver the Service.
Why we collect it.
To create and manage your account and let you sign in
To operate and deliver the Service to the Customer
C. PI we collect automatically (Website & emails)
What we collect. When you visit the Website or interact with our emails, we automatically collect device and internet activity information, such as IP address, device identifiers, browser type/language, approximate location (city/region), pages visited, links clicked, and email engagement.
Why we collect it.
To perform analytics and understand how the Website and campaigns are used
To maintain and improve Website quality and performance
To detect and prevent fraud, abuse, and security incidents
If we combine this data with your name or email, we treat the combined information as PI.
D. PI we collect automatically (Service usage)
What we collect. For Authorized Users, the Service may log interactions necessary to deliver and improve the Service (e.g., time of access, features used, configuration choices, report generation events).
Why we collect it.
To operate the Service for the Customer (e.g., deliver daily reports, research briefs)
To monitor reliability, performance, and security
To improve features and user experience
The specifics of what is logged may vary based on Customer configuration.
E. PI we obtain from third parties (marketing and enrichment)
What we collect. We may receive business contact information (name, business email, company, role) from marketing partners or enrichment providers where permitted by law. We may also process publicly available business data (e.g., company websites, job postings, news articles) to create sales-intelligence outputs for Customers.
Why we collect it.
To market the Service to likely buyers
To help deliver the Service to Customers (e.g., prepare research briefs and reports)
Where required by law, we ask partners to confirm they have appropriate permission to share your PI with us.
2) How we share PI and why we share it
We may disclose PI to third parties for the following business or commercial purposes:
Service providers / subprocessors. We share PI with vendors who host, process, and support our Website and Service (for example, cloud hosting, email delivery, analytics, error monitoring, and optional enrichment). They may access PI only to provide services to us and must protect it appropriately.
Customers. For Authorized Users, we share PI and outputs as needed to deliver the Service to the applicable Customer (e.g., daily reports, research briefs, audit history).
Legal and safety. We may share PI with law enforcement, regulators, government authorities, or other third parties if we believe disclosure is necessary to comply with law, protect our rights, investigate fraud or abuse, or protect the vital interests of any person.
Business transfers. We may share PI with an actual or potential acquirer, investor, or successor (and their advisors) in connection with a merger, acquisition, financing, or sale of all or part of our business, subject to appropriate confidentiality protections.
With consent. We may share PI with third parties when you ask us or consent to us doing so.
As otherwise permitted by law.
We do not sell PI as “sell” is defined under the California Consumer Privacy Act (CCPA).
3) How we use online tracking technologies (including cookies)
When you visit our Website, we and our service providers may use cookies, web beacons, and similar technologies to collect certain data automatically.
Cookies are small files stored on your device. We may use:
Required cookies (to operate the site and keep you signed in)
Functionality cookies (to remember preferences)
Performance/analytics cookies (to understand how the site is used and improve it)
Web beacons (pixels) help us understand email engagement (e.g., opens, clicks) and page interactions.
Managing cookies. Most browsers let you control cookies via settings (often under “Options” or “Preferences”). On mobile, adjust your browser’s cookie settings within device settings. Some features may not function if you disable cookies. To opt out of Google Analytics tracking, you can use the Google opt-out add-on: https://tools.google.com/dlpage/gaoptout
We may also use marketing and analytics platforms (e.g., Google Analytics, HubSpot, or similar services) to help analyze and improve Website performance and campaigns, consistent with applicable law.
4) General
A. How we secure your PI
We use appropriate technical, administrative, and organizational measures designed to protect PI. No method of transmission or storage is 100% secure. If you believe your account or interaction with us is no longer secure, please contact us immediately (see “Contact Us” below).
B. Data transfers
Our Service and Website are hosted in the United States, and PI we process will be stored and processed in the U.S., which may have different data-protection laws than your country. Where we use subprocessors, they are limited to using PI to provide services to us and must protect it appropriately.
C. Children’s privacy
Our Website and Service are intended for business users and are not directed to individuals under 18. If we learn that we collected PI from a person under 18, we will delete it.
D. Your privacy choices and rights
Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of your PI, or to object to or restrict certain processing. You can exercise these rights by contacting us (see “Contact Us”). We may need to verify your identity (e.g., by requesting information or documentation) before fulfilling your request.
You can opt out of marketing emails at any time by clicking “unsubscribe” in our messages. For other marketing channels, contact us. Where we rely on consent, you may withdraw it at any time.
We do not sell PI as defined under the CCPA.
E. Data retention
We retain PI for as long as necessary to operate the Website and Service, comply with legal obligations, resolve disputes, and enforce agreements. For Service data tied to a Customer, we generally retain PI for the term of the customer agreement plus a limited period (e.g., 30 days) unless a longer retention is required or permitted by law.
F. Changes to this Notice
We may update this Privacy Notice from time to time. We will post changes on this page with the updated Effective Date. Your continued use of the Website or Service after changes become effective means you acknowledge the updated Notice.
G. Contact Us
If you have questions about this Notice or want to exercise your rights, contact us:
Email: privacy@fillmy3pl.com
Mail: Dog & Goose LLC DBA FillMy3PL, 27 W Anapamu St. #231 Santa Barbara, CA 93101
We prefer email. Please do not include payment information or other sensitive data in emails. Note that ordinary email is not always secure.