Company Overview

Name

Dr. Squatch

Website

https://drsquatch.com

Industry

Ecommerce / Consumer Goods (Men’s personal care & grooming)

Headquarters

Los Angeles, CA (general) — TBD in Discovery for specific address

Number of Employees

~200 (LinkedIn) — TBD in Discovery for exact current headcount

Products / Services

Natural soaps, deodorants, hair care, colognes, subscription grooming boxes

Fulfillment Model Today

Hybrid: outsourced 3PL + FBA + internal oversight

Growth Signals

SKU expansion; heavy performance marketing; retail partnerships (e.g., Walmart, Amazon); Canada localization

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Qualification Summary

Current Logistics Setup

Multi-3PL history; stabilized with ShipMonk for US DTC; localized with SCI / Metro Supply Chain in Canada

Shipping Volume

Est. 500K+ orders / month (mix of subscription & retail) — TBD in Discovery to confirm

Tech Stack

Shopify, Amazon, Klaviyo (email), Attentive (SMS), Meta Ads, Google Ads

Challenges / Pain Points Identified 1

Rapid SKU expansion strains fulfillment capacity / slotting

Challenges / Pain Points Identified 2

Subscription renewals + retail distribution create demand spikes (FBA exceptions risk)

Challenges / Pain Points Identified 3

Eco-friendly packaging & bilingual (CA) labeling requirements

Challenges / Pain Points Identified 4

Returns / reverse logistics complexity with subscription SKUs

Financial Health & Performance

Annual Revenue

$100M+ (public estimates) — TBD in Discovery for current figure

Growth Rate

Double-digit YoY — TBD in Discovery to validate 2024–2025

Recent Investments

Unilever signed agreement to acquire Dr. Squatch (June 2025)

Corporate Culture & Values

Mission

“Helping men smell like champions” with natural formulations

Culture Highlights

Humorous, viral marketing; customer-centric shipping experience focus

Employee Feedback

Strong product loyalty; engaged fanbase; emphasis on CX — TBD in Discovery for latest Glassdoor / ENPS

Key Stakeholders

Key Contact 1

Andrew Sutton — Senior Director of Fulfillment Operations — TBD in Discovery for direct contact

Key Contact 2

Founder: Jack Haldrup — TBD in Discovery for role in ops decisions

Key Contact 3

CEO: Josh Friedman; COO: Tom Ramhorst — TBD in Discovery for logistics sign-off authority

Operational Footprint & 3PL Relationships

United States

Stabilized DTC fulfillment with ShipMonk after multi-3PL switching history
Carrier flexibility via Virtual Carrier Network (VCN)
TBD in Discovery: exact DC locations, node count, capacity, current SLAs

Canada

Localized warehousing & fulfillment launched with SCI (Aug 2022)
Working with Metro Supply Chain on multi-channel fulfillment (incl. Amazon & Walmart), kitting, bilingual labeling compliance
TBD in Discovery: current CA node(s), inventory strategy, cross-border flow

Current Carriers (Last Mile)

Flexible / performance-based mix via VCN — TBD in Discovery for share by UPS/FedEx/USPS/regionals

KPIs & Service Levels

Processing & Delivery

Improved from ~7–8 days to < 4 days after ops changes — TBD in Discovery for current targets

Accuracy / Exceptions

Aiming toward ~99.5% pick/pack accuracy — TBD in Discovery for current exception rates & chargebacks

Sustainability / Packaging

Eco-packaging expectations; CA bilingual labeling compliance — TBD in Discovery for material specs & audits

Seasonality & Volume Patterns

Spikes / Drivers

Subscription renewals, ad bursts (YouTube/CTV/social), product launches, retail rollouts

Network Impact

Need surge capacity; FBA exception risk during peaks — TBD in Discovery for monthly curve & peak factor

Decision Triggers & Signals

Corporate

Unilever acquisition may drive integration, cost synergy, and network standardization initiatives

Network Expansion

CA localization & multi-channel push (Amazon/Walmart) indicate maturing network strategy

Experience History

Past 3PL instability increases sensitivity to SLA reliability & CX

Open Questions

TBD in Discovery: active/expected RFPs, timeline, budget, priority (cost vs speed vs coverage)

Competitive / Benchmark Context

DTC @ $100M+ Benchmarks

Common shift to 2–3 node U.S. fulfillment to lower transit cost and improve 2-day coverage — TBD in Discovery for current node count & desired SLA

Category Peers

Wellness/beauty DTC peers typically blend DTC + Amazon + retail; emphasize returns handling & retail prep compliance

Growth & Market Signals

Hiring

Recent roles: Supply Planner, Operations Analyst — TBD in Discovery for current openings

Ad Spend

Sustained investment across CTV/YouTube/social — TBD in Discovery for current spend levels

Funding / Expansion

CA localization; retail channel growth; integration under Unilever

Other

High packaging & sustainability bar; brand-protective on CX

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